Custom Printed Notepads: Easy and Affordable Marketing Tools

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Notepads help keep your Brand front and center

Many businesses use various marketing tools to maintain top-of-mind awareness with current and prospective customers. Many of these marketing tools are in the form of branded items that are distributed as promotional giveaways.

The more useful these promotional giveaways are to the recipient, the more likely they will see frequent use. Notepads are the perfect example. Everyone keeps notepads handy for jotting down thoughts, messages, reminders, and to-do lists. In fact, this ongoing usefulness is why branded notepads are one of the most popular promotional giveaways.

Notepads are stacks of paper sheets joined on one edge using a band of "tear-away" adhesive. The adhesive secures the sheets together as a unit but allows the topmost sheet to be easily removed while the rest of the sheets remain intact. A chipboard backer is affixed to the bottom of the sheet stack to provide some rigidity to the pad.

Most importantly, each sheet within the notepad is custom printed with information to promote the company's brand - such as the company's name, logo, marketing slogan, and contact information. Notepads not only provide customers with a useful gift, they also provide the gifting company with ongoing brand exposure.

Despite offering high practical value, custom printed notepads are actually quite easy to design and inexpensive to print. As such, they offer one of the best values in promotional printing.

So whether you operate a small business or a large corporation, custom printed notepads offer a cost-effective way to increase brand exposure and connect with customers.

Below are Five (5) compelling reasons to add Notepads to your mix of marketing tools…

1. Notepads are very Simple to Design

Promotional notepads are surprisingly simple to create. Since the purpose of a notepad is for the recipient to write on it, the custom-printed portion is usually limited to an area across the top of each sheet and/or along the bottom of each sheet. These areas are normally printed with a company name, logo or photo, marketing message, and contact information.

Sometimes a side-bar is added, such as a small calendar or design along one side of the sheet. Also, a screened image is sometimes placed near the center of the sheet to add more interest, but this feature requires the ink coverage to be kept light so as not to interfere with the information the user writes on the sheet.

The primary goal is to have the company's information prominently displayed while ensuring the overall design is clean and uncluttered. When it comes to promotional notepads, simplicity is key.

2. Notepads offer the Flexibility to fit any Brand or Purpose

Another benefit of custom printed notepads is the flexibility they offer in terms of design. Notepads can be created with the features that best align with your corporate image.

For example, you have the choice of any color scheme you want. Though most promotional notepads are printed in full color (CMYK), you can also have pads printed using one or more PMS colors, black ink only, grayscale, or any combination of these color schemes. In addition to the ink colors, you can also use any logos, images, text, or design elements you desire.

In addition, notepads can be made with just about any paper type or thickness that is practical for being written on with a pen or pencil. Furthermore, though most notepads are made from white paper stock, pastel stocks are also a popular choice because they add some color while still providing enough contrast with the writing medium.

In addition, the writing area of the notepads can be completely blank or it could be printed with lines to help keep the writing straight and evenly spaced. Notepads can also be created in just about any practical size, from pocket size to oversize. That said, the most popular standard sizes are 8.5" x 11", 5.5" x 8.5", and 4.25" x 5.5".

The number of sheets per note pad can also be customized. Though notepads are traditionally constructed with 25, 50, or 100 sheets, you have the option of picking a different sheet count. Custom notepads can also be die-cut into interesting shapes, such as a house for a real estate agent or a vase of flowers for a florist.

By making your notepads creative and visually appealing, you increase the likelihood that they'll capture attention and be perceived in a positive light.

3. Notepads are Low Cost but offer a High Return

Compared to many other promotional materials, the relative simplicity of custom printed notepads makes them extremely affordable. While the cost can vary based on size, sheet count, and color options, notepads generally remain inexpensive, especially when ordered in bulk.

Since notepads are such a useful promotional item, they will often see frequent use. Because this provides recurrent brand exposure, the cost per impression (the amount spent for each time a person is reminded of your brand) is extremely low.

Needless to say, notepads are a cost-effective choice, especially for businesses and organizations with tight marketing budgets.

4. Notepads increase Brand Awareness and Engagement

In today's world of digital marketing, people are bombarded with emails, banner ads, and other online promotions. This is why marketing pieces that exist in physical form, such as printed notepads, are often perceived as a breath of fresh air.

Unlike digital messages that are fleeting and easily dismissed, printed notepads are tangible items that people can actually keep on their desk or table and engage with every day. The advantage of custom printed notepads lies in their usefulness and convenience, as customers are more likely to hold on to promotional freebies that serve an actual purpose.

Because notepads are kept and used for months at a time, the printed logo and message becomes a subtle but repetitive reminder of a company's brand, keeping it top-of-mind and helping to foster an interaction.

5. Notepads can be distributed in a Variety of Ways

Custom notepads are able to be distributed in many ways. Salespeople can simply hand them to current customers during a sales visit or include them as part of a welcome kit for new customers.

They can also be included as part of a direct mail campaign, sending them out to potential customers or even previous customers who haven't made a purchase in a while. Notepads can also be given out at trade shows, conventions, meetings, and networking events.

Professionally printed notepads are viewed more as a welcome gift than an obvious marketing attempt. As such, notepads help to expand your audience in a natural, non-intrusive way.

Branded Notepads are a Tremendous Value - Simple, Affordable, and Effective!

In our competitive world, where companies are constantly seeking new and effective ways to connect with customers, branded notepads remain an easy and affordable marketing tool.

So whether you are looking to expand your reach, reinforce brand loyalty, or simply add a thoughtful touch to customer interactions, custom printed notepads are as powerful as they are practical.

As a full-service commercial printer, Color Vision will be happy to assist with your next notepad project (or any other printing project you may have). Just give us a call at 800-543-6299 to discuss your printing needs.

Or, use our simple Quote Request form to send us your project's specifications and we will email a custom quote to you.

As always, we hope to hear from you soon and look forward to assisting with your custom printing needs!