Sell Sheets: The Secret Weapon for Effective Marketing

estimated reading time: 4 minutes

Sell Sheets can Open Doors

In today's fast-paced world, consumers and business decision-makers have such limited time that any sales message directed at them has to grab their attention and communicate value in a quick and concise manner. Addressing a prospect's needs quickly not only demonstrates a respect for their time, it also increases the likelihood they will engage with your message.

One of the most effective ways to quickly introduce a product or service is with a printed Sell Sheet. Whether you are a startup venture looking to make your mark or an established business preparing to launch something new, a well-crafted Sell Sheet can be the game-changer you need.

What Is a Sell Sheet?

A Sell Sheet is a concise, one-page document that provides the key selling points of a specific product or service. The goal of a sell sheet is to rapidly communicate these unique features and benefits in a visually appealing yet straightforward way. This helps to streamline the sales process.

Most Sell Sheets are made from 8.5" x 11" paper with printing on one or both sides. To make the best impression, Sell Sheets should be printed in full color. Many Sell Sheets also have a glossy sheen which enhances their look and feel.

Sometimes known as a Sales Sheet, Sales Slick or "One-Pager", Sell Sheets are used by many industries. They are particularly popular for Business to Business (B2B) selling. Because a Sell Sheet is made from a single sheet of paper, it is a very economical form of print marketing.

Features of an Effective Sell Sheet

Attractive Design: Because Sell Sheets must convey professionalism in order to build credibility, the use of quality graphics and a clean layout is essential. In addition to detailed photos, Sell Sheets often incorporate simple diagrams, charts, or other graphics needed to support the selling process.

Clear Headings and Subheadings: By using clear and succinct headings and subheadings, your marketing message will be easier to comprehend at a glance. While speaking with prospects, you can also use the headings or subheadings to quickly direct their attention to specific sections of the Sell Sheet.

Concise Content: To be effective, a Sell Sheet must be a quick read. It is important that your prospects are able to grasp the main points almost instantly. By using simpler language, shorter paragraphs, and bullet points, important information can often be conveyed in a matter of seconds.

Call-to-Action (CTA): The ultimate goal of a Sell Sheet is to drive action. So whether you want people to contact a salesperson, visit a website, or place an order, your CTA should be specific and easy to follow. For example, "Call 123-456-7890 for a free consultation" or "Visit XYZ.com to place an order."

Contact Information: A Sell Sheet should display multiple ways for people to get in touch with you. Many people prefer to call a phone number, others prefer to email, some prefer to visit your website for additional information about your company. Listing a physical address is also important.

Popular Ways to use Sell Sheets

In-Person Sales Presentations: Sell Sheets are often the perfect complement to a verbal presentation, whether it's referred to during the pitch or used as a leave-behind for the prospect to review afterwards.

Networking Events: Networking functions offer a good place to exchange ideas and build professional relationships, so it's wise to have a few sell sheets with you in the event a sales opportunity presents itself.

Trade Shows: Sell Sheets are a good marketing tool to have on hand at a trade show exhibit. They provide quick reference, so attendees can quickly understand what products and services you offer without needing a lengthy conversation.

Direct Mail Campaigns: Being only a single sheet of paper, a Sell Sheet can be included in a promotional mail packet without adding much weight.

Product Showrooms: Most people visiting a company's showroom are seriously considering becoming a customer. Having Sell Sheets readily available can provide consumers with the product details they need to make a purchase decision and finalize the deal.

Color Vision can assist with all your Promotional Printing needs!

If you are looking for custom-printed Sell Sheets or any other type of promotional literature, be sure to get in touch with Color Vision. We built our strong reputation by offering quality printing at affordable prices!

We provide both offset and digital printing services, so we can assist with just about any type of printing need you may have.

If you have an upcoming print project and would like a quote, use our easy Quote Request form to send us your specifications and we will be happy to prepare a quote for you.

Or, if you prefer to discuss your project by phone, we can be reached at 800-543-6299.

As always, we look forward to assisting with your custom printing needs!