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Direct Mail Marketing Blog Articles
Direct Mail Marketing Campaigns: 3 Different Approaches
Direct mail campaigns generally fall under one of three categories. Here is an overview of all three to help you decide which one best fits your business needs.
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Direct Mail Marketing: What are Postal Indicia?
The postal regulations governing Commercial Mailings and Indicia use can be overwhelming. Don’t go it alone - let Color Vision handle the printing and mailing.
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US Postal Service EDDM: Is it a Good Fit for Your Business?
Is EDDM a good fit for you? Learning the benefits and limitations of EDDM will help you determine if it is compatible with your company's marketing strategy…
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Direct Mail Marketing: 8 Benefits of Variable Data Printing
Variable Data Printing, also known as VDP, is a digital printing technique that enhances direct mail campaigns through the use of creative personalization.
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